Political Football

This is the most important election of my lifetime. Vote Dr. Miller-Meeks for Congress.  Stop the lies Dave – if you can’t run on your record, give up.

 Miller-Meeks Campaign First Experiment with New Image Recognition Technology

As early as the 2008 presidential campaign, politics has explored social engines as a means to communicate and they continue to move into the next level of technology. The Mariannette Miller-Meeks campaign has selected to use augmented reality as part of their strategy to reach voters.

With consumers communicating through various channels, it is apparent that focusing solely on traditional methods is not enough to reach everyone that is interested in your information. Augmented reality utilizes technology to “bring to life” physical media, objects and other restrictive channels to make the media interactive.

In the case of Dr. Miller-Meeks’ campaign, they have activated posters, flyers, yard signs and other traditional campaign channels into the mobile world. Activation is the process of connecting static marketing information into multimedia portals through mobile devices such as the iPhone and Android phones. Miller-Meeks supporters Shayne and Diane Huston have donated the use of a product called “kooaba”, where these traditional channels will come to life. Using this application, posters will deliver video, web links and social connections sharing platform information from the Miller-Meeks campaign.

The advantages are a more viral reach into the growing mobile world utilizing the traditional media channels already in place. Rather than having to build a specific application for various mobile phones, the kooaba app becomes the delivery platform. This system can also work for feature phones (non-smart phones) by allowing the user to take a traditional snap shot of the activated image and email it to a specified email address.

Directions:
Download the kooaba application to your iPhone or android (smart phones). Register your phone with the system. Use the application to take a picture of this image.

If you have a feature phone that can take pictures and send emails, than you can take the picture and email it to m@kooaba.com.

Any questions about the technology please feel free to contact Shayne Huston at 515.710.8748 or gshuston@yahoo.com.

Vote Miller-Meeks for Congress!!!